How many times have you as a professional photographer, or even an amateur who is learning the trade, have said ‘I just took a great picture!’?
Think about how that reflects on your photographs that you want to sell or how it reflects when trying to promote your services. The photographic industry needs to value the work that is produced. Someone who is not trained, but thinks they are a trained photographer, will automatically be excited to have taken a picture and be proud of it. Let’s look at it from a different perspective….you have worked hard educating yourself to learn the art of photography. Not only does it have two sides (technical and creative) that must be learned, but you also invest thousands of dollars into the next best camera/lens/equipment. Why as a professional, would you not want to bring yourself up a couple of levels to refer to your photographs as ‘images’? This sets you apart from the gal or guy down the street who snapshots and refers to their photographs as ‘pictures‘.
In any industry, you must learn the vocabulary of that industry. Photography is no different. As a professional photographer the word ‘picture’ disappears and becomes ‘image’. We as photographers want to bring value to our work, and in doing so, we need to refer to our work with a higher standard. Granted the words picture, photo and image convey similar meanings, but they also start to separate the level of perception of skill especially with our clients and owners of galleries. For instance, would you walk into a gallery and say to the owner, ‘I have some pictures that I think would benefit your gallery.’ I think not!!
For those who are instructors teaching the art of photography, the word ‘picture’ should be removed from your voluntary and replace it with ‘image’. If you put a dollar in a jar for every time you use the word picture, you will find out that it could be costing you money. The next time you start to exclaim what a great ‘picture’ you just captured, remember to use the word ‘image’ and see how it makes YOU feel about your work. It will give you a sense of pride!
Remember to check out my upcoming Art Show slated for June 17, 2017. Go to: https://thejoyelement.eventbrite.com . Hope to see you there!!